Toufic is an award-winning hotel and interior photographer who shares his time between Dubai and New York. His work has been described as passionate, elegant, poetic, mysterious, unpredictable, and mischievous. His photographs capture the essence of magnificent hotels, making the viewer indulge in a pipe dream of their perfect escape.
He tells stories; his photographs invite us on a journey, guided by light. Trained as a painter, he approaches images like a blank canvas, pushing his editorials into unchartered territory and winning the trust of his clients to bring their concepts to life.
Toufic clients and campaigns include Raffles, Fairmont, Ritz-Carlton, Sheraton and Le Meridien. Swarovski, Cartier, HSBC, Nike, Qatar and Emirates Airlines, American Express, L’Oréal Paris.